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08 Apr, 2019

What is Digital Marketing?

The marketing process which encompasses all the marketing strategies using an electronic device or internet is called digital marketing. For any business, marketing plays a crucial role in its growth. In this tech generation marketing is also digitized. 

Digital marketing have many advantages compared to conventional marketing. The ultimate goal of any marketing is to attract customers and increase sales.

We prefer to use the terminology "digital marketing channels" rather than "types" as each channel that can be used to reach potential customers can be complex depending on the level of integration and tactics you apply across your digital marketing strategy and campaigns.

Our race planning framework maps the online customer journey across all potential touchpoints, showing the scale and opportunity digital marketing provides - more than just "a website" or "a Facebook page".

The use of the Internet and other digital media and technology to support ‘modern marketing’ has given rise to a bewildering range of labels and jargon created by both academics and professionals. It has been called digital marketing, Internet marketing, e-marketing and web marketing and these alternative terms have varied through time.

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