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08 Apr, 2019

What Everyone Must Know About Trends in Web Designing!

Our average internet user may not notice it day by day, but web design trends are always changing. We can all agree that what looked good to visitors in the 90’s certainly wouldn’t play well today, but noticing the more subtle changes in design that happen each year is harder.

The shifts in web design norms are slow, but they’re worth paying attention to. Even if you’re not a great web designer and your skills begin and end with what you can do in awebsite builder, you can avoid waking up one day to realize your website is hopelessly outdated by reading up on the web design trends of 2018. 

1. Responsive Design

 Responsive websites are not a new web design trend in 2018, but they’re an important enough one to still include here. As mobile usage only seems to keep going up – it firstsurpassed desktop a couple of years ago – making sure your website works at least as well on mobile devices as it does on bigger screens is crucial.

Visitors quite simply won’t stick around if your website provides a disappointing mobile experience, and it’s bad for SEO on top of everything else. While you could create a separate version of your website that works well on mobile devices from the one people see on desktop, for most businesses the better option is to make one website that’s responsive.

On a responsive website, each page has all the same copy, images, and elements no matter what device you view it on, but they’re arranged differently based on the size of the screen. An image that shows up next to the text on your desktop may show up below it on a smaller screen, for instance. Making your website responsive ensures that your mobile users get all the same information and value from your website, while still having a user friendly experience.

As an added tip, if creating a responsive website sounds intimidating, consider a website builder that offers responsive templates. Most of the work will already be done for you.

2. Chatbots

 You’ve probably noticed in your own internet surfing that a lot of business websites now have a little window pop up at the bottom right side of the screen when you land on the website, giving you the chance to chat with a representative. Adding a chat window like this to your website means any visitor with a question can have it answered immediately. But for many websites, having someone available to answer those questions in real time is too much of a challenge.

One possible solution: utilizing a chatbot. You can program a chatbot to answer the most common questions your customers have so that most visitors still get their answer right away. For questions the chatbot doesn’t know, you can at least program it to provide details on how best to get in touch with a live representative so your visitor still knows what to do next. 

3. Animation

 Autoplay videos are very much out, but that doesn’t mean your website has to be completely static. You can add some movement to your web design with some simple animations.

A growing number of websites are working animations into the background or images of web pages. A good animation will draw the eye and capture a visitor’s interest, without distracting from the main information you want them to see on the page. It’s a web design trend that makes your website a little more engaging and adds some personality.

4. Microinteractions

 Microinteractions take animation one step further in terms of user engagement. These are animations that respond to what the user does on the page. If you notice a website changing when you mouse over a particular spot, or an animation that’s triggered by scrolling down – those are microinteractions.

These create a positive user experience because they hand visitors power over what they see as they interact with the site. Knowing your actions shape the design in front of you is a good feeling, even if it’s only in minor ways. Microinteractions are becoming more common around the web, making them a good web design trend to have on your radar in 2018.

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