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Enterprise resource planning (ERP) software is heavy duty software that assists with every aspect of a business operations.
ERP Software encompasses sales and marketing, human resources, accounting, manufacturing, order management, distribution and more. Common features include:
- Product and purchase planning
- Manufacturing and delivery planning
- Inventory management
- Shipping and payment
- Supply chain management
- Marketing and sales
- Customer relationship management (more on that in a moment)
An ERP system can be a single suite of software from one vendor (the traditional way), or multiple software applications from different vendors integrated with each other.
Customer relationship management (CRM) software is used by sales, marketing and business development professionals to:
- Keep track of customers and their purchasing behavior
- Identify business opportunities and new sales leads
- Streamline the sales process and reduce repetitive work
- Automate marketing processes, e.g., email or online advertising campaigns
- Manage social media accounts and campaigns
- Facilitate better support for current customers
In general, businesses usually rely on multiple applications to do all of these things, though some vendors do offer all-inclusive CRM suites that cover pretty much everything.
In short, most ERP systems will have CRM components, or the ability to integrate with a third-party CRM system.
Generally, the CRM components of ERP systems will not be as fully featured as best-of-breed or standalone CRM platforms.
Most ERP systems that have CRM components will offer marketing and sales force automation. However, these ERP systems might lack features such as call center support, community management or social media management.
If they do have these components, they might not be as fully featured as their standalone counterparts. Refer to the chart below to better understand the relationship between CRM and ERP:
We are one of the top ERP software development companies. We offer customized cloud hosted ERP solutions, on demand ERP Online ERP, CRM software for different industrials verticals serving domestic as well as international sectors. We bring forward innovative and fresh approach to ERP/CRM development software.
Our broad knowledge base entitles flexible host systems interfacing with the Production planning, Sales, and warehouse, including financial accounting, purchase order, planning and allocation systems. More over our technical and functional expertise extends to integrating with third party software tools as well.
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