ecommerce

E - commerce

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At Likha we help you to overcome all the technical issues with our 24*7 support for our e-commerce clients. We have an experienced and dedicated team which deals only with e-commerce business

 

E-Commerce is the process of buying and selling of produce and products by electronic means such as by mobile applications and the Internet. Ecommerce refers to both online retail as well as electronic transactions. Ecommerce has increased in popularity enormously in the last decades, and in ways, it is replacing traditional brick and mortar stores.

Ecommerce allows you to buy and sell products on a global scale, twenty-four hours a day without having the same overheads as you would with a brick and mortar store. For the best marketing mix and the best conversion rate, an Ecommerce venture will also have a physical presence, this business is known as a click and mortar store.

  While most people think of ecommerce as the retail business to consumer (B2C) ecommerce, there are many other types of ecommerce. These include online auction sites, internet banking, online ticketing and reservations, and business to business (B2B)    transactions. Recently, the growth of ecommerce has expanded to sales from mobile devices, which is known as mcommerce, and is simply a subset of ecommerce.

  Ecommerce has seen explosive growth over the past decade, and there are very good reasons to see why this has been the case. As the internet becomes ingrained in our daily lives and routines, acceptance of ecommerce continues to grow, and    businesses are taking advantage of this.

  Global Reach: With a physical brick and mortar store you are limited geographically to reaching only the nearby markets. Ecommerce doesn’t have this limitation. In fact, you can sell to anyone, anywhere in the world via an online ecommerce business.

  Always Open:
  Physical businesses usually have limited hours, but an online ecommerce shop remains “open” 24 hours a day, seven days a week, 365 days a year. This is extremely convenient for customer and a great opportunity for merchants.

  Cost Savings:
  Ecommerce business have significantly lower operating costs compared with physical shops. There is no rent, no staff to hire and pay, and very little in the way of fixed operating costs. This makes a ecommerce business extremely competitive on price,            which can increase market share dramatically.

  Laser Targeted Marketing:
  Online merchants have the ability to collect an amazing amount of consumer data to ensure they are targeting the right people for their products.

  This lowers the cost of customer acquisition, and allows online business to remain extremely agile

Niche Market Dominance:
Because of the lower operating costs, the ability to target your exact type of customer as well as the benefit of global reach that an ecommerce website brings, this ensures that your company could be very profitable.

Location Independence:
An ecommerce business owner is not tied to any one location when running their business. As long as you have a laptop and an internet connection you are able to run your business.

challenges of e-commerce:
 

  Trust: Trust is a big word in ecommerce and can come in many different forms. 

  • Can your potential customers trust you as a company?
  • Can they trust that your chosen payment gateway won’t fail them?
  • Can they trust that your products are of a good quality?
    A trusted payment solution such as Paypal can help instill confidence in people visiting your website. Using a review system such as Trustpilot or registering your website as a Google trust store are many ways to stop those potential barriers.

Technical issues:
If you aren’t technologically minded and let’s be honest, you don’t have to
be in order to start a store, you may run into some issues.

  •    What happens if your payment solution stops working?
  •    Do you have a knowledge of HTML, CSS or
    Javascript to fix coding issues?
  •    If you wanted to design a banner or adjust
    a graphic on your webstore, do you have web design experience?
     

If you can’t fix these issues yourself then you may need to outsource.
Fortunately we at Likha help you to overcome all the technical issues
with our 24*7 support for our e-commerce clients.
We have a separate experienced team dedicated for e-commerce only.

Competitors:
As the initial set up costs to start a ecommerce business are so small
this is making it a saturated market.Therefore it’s vitally important that
you do your research beforehand and find your niche.

No physical presence:
Although this is improving with time, the fact that visitors cannot see or feel any of your products can be a downfall.
The way to get around this would be to:

  • Offer free returns
  • Add high resolution images
  • Show customers using your products
  • Include videos your products been used
  • Include very detailed description of your products
  • Put a FAQ section on each product page
     

Initial spend:
The biggest challenge with ecommerce is getting started and achieving that all important first sale.
In order to do that you may need to spend some money in order to make some. Some great and cost effective ways to get you started would be

  • Google Shopping campaign
  • Website pop-ups for data collection
  • Abandoned cart emails
  • Upsell/upgrade bar on your website
  • Give products away to influencers for publicity

 

What People Say About us!

Likha offers a non-compromise solution to business undergoing rapid development & scale

Harinath

Very happy with the firm which brings on a gud team and focus on delivaring an amazing customer experience

Sarath

Everyday is a new learning experience , having a global client base, working on latest technology.

Vamsi Krishna Moram

The teamwork is very much emphasized upon here it surely brings the best results.

Vinod Kaniti