Likha offers a non-compromise solution to business undergoing rapid development & scale
At Likha we help you to overcome all the technical issues with our 24*7 support for our e-commerce clients. We have an experienced and dedicated team which deals only with an e-commerce business
E-Commerce is the process of buying and selling of products and products by electronic means such as by mobile applications and the Internet. E-commerce refers to both online retail as well as electronic transactions. E-commerce has increased in popularity enormously in the last decades, and in ways, it is replacing traditional brick and mortar stores.
E-commerce allows you to buy and sell products on a global scale, twenty-four hours a day without having the same overheads as you would with a brick and mortar store. For the best marketing mix and the best conversion rate, an E-commerce venture will also have a physical presence, this business is known as a click and mortar store.
While most people think of e-commerce as the retail business to consumer (B2C) e-commerce, there are many other types of e-commerce. These include online auction sites, internet banking, online ticketing and reservations, and business to business (B2B) transactions. Recently, the growth of e-commerce has expanded to sales from mobile devices, which is known as m-commerce and is simply a subset of e-commerce.
E-commerce has seen explosive growth over the past decade, and there are very good reasons to see why this has been the case. As the internet becomes ingrained in our daily lives and routines, acceptance of e-commerce continues to grow, and businesses are taking advantage of this.
With a physical brick and mortar store, you are limited geographically to reaching only the nearby markets. E-commerce doesn’t have this limitation. In fact, you can sell to anyone, anywhere in the world via an online e-commerce business.
Physical businesses usually have limited hours, but an online e-commerce shop remains “open” 24 hours a day, seven days a week, 365 days a year. This is extremely convenient for the customer and a great opportunity for merchants.
E-commerce business have significantly lower operating costs compared with physical shops. There is no rent, no staff to hire and pay, and very little in the way of fixed operating costs. This makes an e-commerce business extremely competitive on price, which can increase market share dramatically.
Laser Targeted Marketing:
Online merchants have the ability to collect an amazing amount of consumer data to ensure they are targeting the right people for their products.
This lowers the cost of customer acquisition and allows an online business to remain extremely agile
Niche Market Dominance:
Because of the lower operating costs, the ability to target your exact type of customer as well as the benefit of global reach that an e-commerce website brings, this ensures that your company could be very profitable.
An e-commerce business owner is not tied to any one location when running their business. As long as you have a laptop and an internet connection you are able to run your business.
Challenges in E-commerce:
Trust is a big word in e-commerce and can come in many different forms.
- Can your potential customers trust you as a company?
- Can they trust that your chosen payment gateway won’t fail them?
- Can they trust that your products are of good quality?
A trusted payment solution such as Paypal can help instil confidence in people visiting your website. Using a review system such as Trustpilot or registering your website as a Google trust store are many ways to stop those potential barriers.
If you aren’t technologically minded and let’s be honest, you don’t have to
be in order to start a store, you may run into some issues.
- What happens if your payment solution stops working?
- Do you have a knowledge of HTML, CSS or
- If you wanted to design a banner or adjust
a graphic on your website, do you have web design experience?
If you can’t fix these issues yourself then you may need to outsource.
Fortunately, we at Likha help you to overcome all the technical issues
with our 24*7 support for our e-commerce clients.
We have a separate experienced team dedicated to e-commerce only.
As the initial set up costs to start an e-commerce business are so small
this is making it a saturated market. Therefore it’s vitally important that
you do your research beforehand and find your niche.
No Physical Presence:
Although this is improving with time, the fact that visitors cannot see or feel any of your products can be a downfall.
The way to get around this would be to:
- Offer free returns
- Add high-resolution images
- Show customers using your products
- Include videos your products been used
- Include a very detailed description of your products
- Put a FAQ section on each product page
The biggest challenge with e-commerce is getting started and achieving that all-important first sale.
In order to do that you may need to spend some money in order to make some. Some great and cost-effective ways to get you started would be
Google Shopping campaign
Website pop-ups for data collection
Abandoned cart emails
Upsell/upgrade bar on your website
Give products away to influencers for publicity
What People Say About us!
Very happy with the firm which brings on a gud team and focus on delivaring an amazing customer experience
Everyday is a new learning experience , having a global client base, working on latest technology.
Vamsi Krishna Moram
The teamwork is very much emphasized upon here it surely brings the best results.