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Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.

Simply Digital marketing is any form of marketing that exits online. Digital marketing methods such as search engine optimization (SEO), search engine marketing (SEM),content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, email direct marketing, display advertising, e-books, and optical disks and games are becoming more common in our advancing technology. In fact, digital marketing now extends to non-Internet channels that provide digital media, such as mobile phones (SMS and MMS), call back, and-hold mobile ringtones. In essence, this extension to non-Internet channels helps to differentiate digital marketing from online marketing, another catch-all term for the marketing methods mentioned above, which strictly occur online.

Digital marketing encompasses all marketing efforts that use an electronic device or internet. With the help of this digital marketing, it is easy to reach current and prospective customers.
In today's world, the Internet is very much accessible but do you know, there is an increase in internet users by 5% is the last three years. After internet era, many basic things that people do in their daily life has a change like, Online shopping, Online groceries, online tuition, Online movies, news, classifieds and many more, which means offline marketing isn't effective as it used to be.
 
Effective marketing is about being able to connect with your audience at the right time and the right place. So, you need to meet your customers wherever they are spending time i.e., on the internet. Digital marketing uses numerous digital tactics and channels to connect with customers where they spend much of their time: Online Right from their own website to businesses online branding assets like digital advertising, email marketing, online brochures, and beyond there a variety of tactics that fall under the umbrella of " Digital Marketing ".

Here are a few of the most known and used digital marketing tactics and the channels involved in each one. 

• Search Engine Optimization (SEO):
• Content Marketing:
• Pay-Per-Click:
• Affiliate Marketing:
• Email Marketing:
• Online PR:
• Inbound Marketing:

Search Engine Optimization (SEO):

Seo is an internet marketing strategy, which considers how search engines work, the computer programmed algorithm, which directs search engine behavior, what people search for, the actual search terms and which search engines are preferred by a targeted audience. In this process we optimize your website to "rank" higher in search engine unpaid results focuses on national and international searches. SEO  may target different types of searches which include: Images search, Video search, Academic search, News search, Industry-specific vertical search engines.   

The channels that can play a part in your content marketing strategy include:
Blog posts, E-books, Infographics, Online brochures and look books.

Content Marketing:

Content marketing is focused on creating, publishing and distributing content for a targeted audience online. It is often used by businesses in order to:       

1. Attract attention and generate leads
2. Expand your customer base
3. Generate or increase online sales
4. Increase brand awareness or credibility
5. Engage an online community of users

Content management attracts prospects and transforms prospects into customers by creating and sharing valuable free content. Content marketing helps companies create sustainable brand loyalty, provides valuable information to consumers, and creates a willingness to purchase products from the company in the future. This relatively new form of marketing does not involve direct sales. Instead, it builds trust and rapport with the audience.

Social Media Marketing: this type of marketing promotes your brand and your content on social media channels to increase brand awareness, drive traffic and generate leads for your business

The channels you can use in social media marketing include:

1. Facebook
2. Twitter
3. LinkedIn
4. Instagram
5. Snapchat
6. Pinterest
7. Google+

Pay-Per-Click:

PPC is a method of driving traffic to your website by paying a publisher every time your ad is clicked. One of the most common types of PPC is Google AdWords, which allows you to pay for top slots on Google's search engine results pages at a price "per click" of the links you place. Other channels where you can use PPC include:

1. Paid ads on Facebook.
2. Promoted Tweets on Twitter.
3. Sponsored Messages on LinkedIn.

Affiliate Marketing:

This is a type of performance-based advertising where you receive a commission for promoting someone else's products or services on your website. Affiliate marketing channels include:

1. Hosting video ads through the YouTube Partner Program.
2. Posting affiliate links from your social media accounts.

Native Advertising:

Native advertising refers to advertisements that are primarily content-led and featured on a platform alongside other, non-paid content. BuzzFeed-sponsored posts are a good example, but many people also consider social media advertising to be "native" -- Facebook advertising and Instagram advertising, for example.

Marketing Automation:

Marketing automation refers to the software that serves to automate your basic marketing operations. Many marketing departments can automate repetitive tasks they would otherwise do manually, such as:

1. Email newsletters.
2. Social media post scheduling.
3. Contact list updating.
4. Lead-nurturing workflows.
5. Campaign tracking and reporting.

Email Marketing:

Companies use email marketing as a way of communicating with their audiences. Email is often used to promote content, discounts, and events, as well as to direct people toward the business's website. The types of emails you might send in an email marketing campaign include:

1. Blog subscription newsletters.
2. Follow-up emails to website visitors who downloaded something.
3. Customer welcome emails.
4. Holiday promotions to loyalty program members.
5. Tips or similar series of emails for customer nurturing.

Online PR:

Online PR is the practice of securing earned online coverage with digital publications, blogs, and other content-based websites. It's much like traditional PR but in the online space. The channels you can use to maximize your PR efforts include:

1. Reporter outreach via social media.
2. Engaging online reviews of your company.
3. Engaging comments on your personal website or blog.

Inbound Marketing:

Inbound marketing refers to the "full-funnel" approach to attracting, engaging, and delighting customers using online content. You can use every digital marketing tactic listed above throughout an inbound marketing strategy.

We are here to create a comprehensive and aggressive digital marketing tactic listed above throughout an inbound marketing strategy. We strive hard to improve optimum results. We give you a free website audit for your website.